“中国潮”圈粉记_热点

“中国潮”圈粉记

创始人

2026-01-04 16:00:14

来源：@CGTNGlobalBusiness微博

#真财实料#【“中国潮”圈粉记】新一代中国品牌风靡全球，这一次，它们的“王牌”不是低价，而是文化、设计和科技。本周《真财实料》为你揭秘“国潮出海”的赢家剧本：名创优品如何把IP玩出花，让全球门店大排长龙？花知晓的童话风设计有多香，直接让美国女生集体“上头”？追觅机器人如何用科技创新征服欧洲家庭？戳视频，看“中国潮”圈粉记。#你好2026##我的新消费# A new generation of Chinese brands is storming global shopping streets, and their weapon isn't price, but culture, design, and tech. This week, BizFocus uncovers the new playbook for global success. We'll show you how MINISO is building a global retail universe based on cultural IPs, how Flower Knows is capturing hearts in the US with its fairytale design, and how Dreame is conquering European homes by delivering innovation. This is how Chinese brands are winning the global consumers!

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