转自：深圳发布

Shenzhen's "Amazing Shenzhen" global tourism campaign has launched in Europe, with brightly decorated trams appearing on the streets of several major cities. 

The campaign has generated online buzz with sightings reported in key European hubs, including Rome, Milan, Florence, Berlin, Porto, and Barcelona. The trams, which feature striking images of the city, are part of a broader municipal initiative to attract international visitors.

最近，深圳发起的"Amazing Shenzhen"全球旅游计划火热登陆欧洲！一辆辆色彩斑斓、装饰醒目的有轨电车，现身罗马、米兰、佛罗伦萨、柏林、波尔图、巴塞罗那等多座欧洲城市街头，吸睛十足！

A tram in Rome featuring images of the Shenzhen-produced dance drama "Wing Chun". Photos from 文旅深圳

罗马街头亮相的深圳舞剧《咏春》主题电车，文化气场拉满。图源：文旅深圳

These vehicles serve as mobile showcases of the city's diverse culture and landmarks. A closer look at the designs reveals a rich tapestry of imagery. Alongside striking photos of modern architecture — including Shenzhen Bay Park, the towering Ping An Finance Center, and the "Bay Glory" Ferris wheel — the trams also feature vibrant depictions of the city's celebrated cuisine, powerful visuals from the acclaimed dance drama "Wing Chun," to glimpses of the region's stunning natural landscapes. This blend of architectural marvels, cultural arts, celebrated food, and natural beauty is designed to offer a comprehensive glimpse into Shenzhen's dynamic identity.

这些行驶在异国街头的电车，不只是交通工具，更是“移动的城市名片”。细看车身，每一幅画面都在讲述深圳的故事：

现代地标——深圳湾公园、平安金融中心、“湾区之光”摩天轮；

文化魅力——由深圳出品、广受好评的舞剧《咏春》气势恢宏；

美食诱惑——地道的深圳风味令人垂涎欲滴；

自然美景——山海交融，令人向往。

整辆电车仿佛一场视觉盛宴，带你一站式领略深圳的城市活力与文化魅力。

意大利街头出现“Amazing Shenzhen”电车，山海之美一路随行。

The campaign has prompted a positive reaction online, particularly from overseas Chinese. Many have shared photos of the trams, expressing enthusiasm and a sense of hometown pride. 

"Family! I just saw Shenzhen on the road, I got a picture, I'm not mistaken, am I?" one user posted online. 

Another shared the sentiment, writing, "+1! I saw it last week too, isn't that my hometown!" 

Others were impressed with the campaign's quality, commenting, "Wow, this wave gets a full 100 points."

这波“出海行动”不仅在当地街头刷足了存在感，更在社交媒体上掀起了一波热议。不少网友在街头偶遇“深圳专列”，纷纷拍照打卡：

“家人们！我刚在路上看到深圳了，我没看错吧？！”

“+1！我上周也看到了，不就是我的家乡嘛！”

“这波宣传太到位，满分100分都不够打！”

The choice of Italy as a major focus for the campaign was strategic, building on a growing partnership. Shenzhen and Milan formally became friendship cities in 2018, and the two have since deepened their ties in fashion, design, and culture. Shenzhen designers have become a regular presence at Milan Fashion Week, and a direct "Shenzhen ⇋ Milan" flight route now streamlines travel between the two hubs. In addition, a design exchange center now links Shenzhen with Florence, fostering further creative collaboration.

为什么选意大利作为重点推广地区？这可不是偶然：

• 深圳与米兰自2018年结为友好城市，双方在时尚、设计、文化等领域合作日益深入，深圳设计师已是米兰时装周的常客；

• “深圳⇋米兰”直飞航线开通，往来更便捷；

• 深圳-佛罗伦萨设计交流中心的建立，也为中意创意合作添砖加瓦

This promotional effort is accompanied by a significant increase in international visitors. According to the latest data from Shenzhen Foreign Affairs Office, as China’s visa-free "circle of friends" continues to expand, the number of foreign travelers taking advantage of these policies is climbing rapidly. As of August 11, the number of foreigners entering through Shenzhen Bao'an International Airport on a visa-free basis has surged by over 151.5% year on year. 

这些推广足迹，正悄悄转化为实实在在的吸引力。更令人振奋的是，随着中国“免签朋友圈”的持续扩大，来深圳的国际游客人数大幅上涨。数据显示，截至8月11日，经深圳宝安国际机场入境且享受免签政策的外国旅客人数同比激增151.5%。

"Entry is now very simple and fast!" said a Malaysian traveler named Robert, who was visiting with his family and praised the convenience of the visa-free policy. 

一位来自马来西亚的旅客Robert直言：“现在入境太方便了，我是带家人一起来的，体验感满分！”

Overall, the total number of foreign travelers inspected at the airport checkpoint has increased by more than 48.1% this year.

今年以来，深圳机场口岸查验的外国旅客总数也同比增长超过48.1%。

This momentum is supported by policies and infrastructure upgrades designed to make travel seamless. From the streets of Europe to major hubs in Asia, Shenzhen is successfully raising its profile on the world stage. The "Amazing Shenzhen" campaign serves as an open invitation to the world to experience the energy, innovation, and charm of a city that is living up to its name.

这股热潮背后，离不开一系列政策加持和基础设施升级，让出行变得更加顺畅无忧。从欧洲街头的“深圳电车”到亚洲枢纽城市的旅客潮，深圳正以实际行动走向世界舞台中心。这场"Amazing Shenzhen"全球旅游计划，不仅是一次城市形象的亮相，更是一封热情洋溢的邀请函——欢迎世界朋友们亲自来感受深圳的速度、温度与精彩！

内容来源：ShenzhenDaily、EyeShenzhen

作者：Wu Tong

编辑：许坚琳 刘嘉雯